This week’s topic is promotional sales letters, AKA the PB&J of marketing. Sales letters are great because they’re inexpensive and don’t require the extra expenses of design and printing. Below is the self-promotional letter that launched my business five years ago.
Here are a few features that you’ll want to replicate in your own letters:
1. Ultra-specific headline that precisely targets the intended audience
2. Photo to add personalization and build trust
3. Offer prominently displayed on the first page
4. The copy focuses on selling the offer more than it focuses on selling my services. Remember, we just need the prospect to step into the sales cycle by making a small request.
5. Lengthy PS – just in case nothing else is read.
You’ll discover a few additional tips about promotional letter writing in this week’s issue of “Insurance Marketing News.” Not yet an Insurance Marketing News subscriber? Sign up today at www.insurancecopywriting.com.
